Is international CPM enough?

Okay, so WidgetBucks just announced their global CPM program today (clicky). My thoughts are positive, any change that makes anyone money seems like a good one, the only negative being that it gives a "permanent" feel. International users can make or break someone's traffic, even if it's only 10%, that's 10% less people who will: read your site, link to it, click your ads, check our your affiliate programs, etc.

When it comes to making money, the best traffic is the targeted, interested depending on the niche, most likely to click ads. This traffic is hard to come by, and by subsidizing international clicks for low-grade CPM traffic you leave a good amount of sites with a lopsided scale.

With an end to that little rant, I have some WIDGETSUCKS ANNOUNCEMENTS
  • In the near future, we will be launching a WidgetSucks forum, for general discussions and support
  • I need a haircut
And with that, I bid you adieu!

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posted by max at 7:22 PM

6 Comments:

  • yes this anouncmen is horrible for me, i have many user from india and europe but still i can no get paid much? they had the high CPC and now it went to shite, my site was english and all too!!!

    widgetsucks :(

    By Anonymous rasad, At December 11, 2007 8:21 PM  

  • The CPM model is the best way to go at this point. It was either that, or not pay on international traffic at all.

    Rasad, yes, it's certainly frustrating for those who have international traffic and were doing well with it. I, myself, have quite a bit that on my different sites and will lose out on some click revenue.

    But the bottom line is simple: An ad network must maintain its network quality. If it doesn't, no merchants will advertise on it. No merchant in his right mind continues paying for traffic that doesn't convert to sales. So the best option was CPM. It was either that or zilch.

    I guess we'll all just have to see how well it plays out in the long run.

    BTW, nice blog Max. :)

    Shine on,
    Aaron

    By Blogger Aaron Cook, At December 11, 2007 10:34 PM  

  • Yes, I agree with Aarron!

    Most of my traffic nowadays come from India and Asia due to my marketing. And even they click on the Widgetbucks previously, I will not be paid. Now with this CPM model, it will switch according to the visit location I guess it sound fantestic! Of cos, we still lack the control of the ads running in our site which might be irritating. So Widgetbucks must do something about it soon!

    Jack
    moneyfromblog.com

    By Blogger Jack Lan Zijun, At December 11, 2007 10:58 PM  

  • aaron cook -

    I agree that WB$ needs to maintain quality assurance for their advertisers, but I don't (at all) understand the need for banning European countries as well.

    WidgetBucks isn't selling American flags, so I don't see the point in restricting ads in places that people will most definitely shell out the cash for these products.

    By Blogger max, At December 12, 2007 2:32 PM  

  • Hi Max,

    Yes, I definitely agree. I certainly hope they're working or planning to work with merchants who want to pay for clicks resulting from traffic outside the US and Canada. If not, then they'll be losing out on a huge, lucrative market. Ignoring such a huge market would not be a very good decision, IMHO.

    So while I'm happy with CPM ads for now, I definitely hope that it's not the only choice we publishers will have when it comes to traffic from outside the US and Canada. It's a good fix for now, but not for the longterm. Geo-targeting is a must.

    Shine on,
    Aaron

    By Blogger Aaron Cook, At December 12, 2007 9:32 PM  

  • Unfortunately a lot of the CPM ads are a bit naff: "You are the 100,000th visitor" etc. However, since the targetted ads on WidgetBucks seem to generate reasonably high revenue, I scripted something to get one without the other.

    Basically, it uses the visitors browser language settings to make an “informed guess” about their location (en-us / en-ca being most likely from US/Canada). It’s not geolocation by any means but it is a simple kludge that mostly works. Using this I’ve restricted the amount of the CPM ads showing considerably and filled that space instead with something visitors might want to see.

    Not perfect, but better than nothing. It'd be good to hear what others are doing to minimise the amount of CPM they get.

    By Blogger mutube, At January 27, 2008 1:12 PM  

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